How to Use law firm marketing to become thought leadership in your Field

2018, top news

Named one of “America’s Coolest Entrepreneurs” by Inc. magazine, Adam is a seven-time author, keynote speaker and CEO of Advantage Media Group|ForbesBooks, one of the largest business book publishers.thought leadership.

Resources Mentioned:(thought leadership)

3 Key Points:(thought leadership)

  1. You can strategically and systematically position yourself as an authority to gain advantage over your competition.
  2. Learn to use incentives to get your customers pay you in advance.
  3. Take the chance to talk and have conversations with people around you.

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Time Stamped Show Notes(thought leadership)

(click the time stamp to jump directly to that point in the episode.)

  • [00:56]– Adam, as a kid, wanted to be a professional basketball player
  • [01:51] – His area of expertise is in authority marketing
  • [02:13] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: The biggest mistake is that “authority can’t be manufactured”
  • [02:36] – Authority can be manufactured and you can strategically and systematically create it to outsize advantage over your competition
  • [03:12] – Worst Entrepreneurial Moment: A few years ago, Adam found himself 2 weeks from running out of cash. His business was growing and expanding that Adam forgot to keep an eye on the cash balance. When he realized this, he didn’t have any sort of backup or even lines of credit. What saved his company was 3 big contracts that brought the money in
  • [05:11] – Incentivize your customers to make them pay in advance
  • [05:57] – A small discount and extra marketing services were all it took for Adam to turn the tables around
  • [06:49] – Adam shares about how this incentive works for their company
  • [08:42] – Entrepreneurial AH-HA Moment: 2 years ago, Adam sat next to the Senior Vice President of Marketing for Forbes at an industry luncheon. He turned to her and said, “You need to be in the book publishing business.” He then explained how his business model goes and thus Forbes Books was created
  • [09:59] – “Never take an any lunch time companion for granted”
  • [10:20] – Have conversations with people
  • [11:01] – What is the one thing you are most FIRED up about today? “I’m just most fired up about the momentum that we have in our business”
  • [14:43] – The Lightning Round
    • What was holding you back from becoming an entrepreneur? – “My head”
    • What’s the best piece of advice you’ve ever received? – “As a CEO, your job is not to grow a company. Your job is to grow people that grow a company”
    • What’s a personal habit that contributes to your success? – “Daily rituals”
    • Share an internet resource, like Evernote, with Fire Nation – Align
    • If you could recommend one book to our listeners, what would it be and why? – American Icon – “the book chronicles the story of Ford hiring out Alan Mulally and him single-handedly saving the company”
  • 18:13 – Get Adam’s book, Lead the Field, for FREE at ForbesBooks.com/Fire
  • [18:42] – Growing a business is hard — if it were easy, everybody would do it
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Killer Resources!(

Named one of “America’s Coolest Entrepreneurs” by Inc. magazine, Adam is a seven-time author, keynote speaker and CEO of Advantage Media Group|ForbesBooks, one of the largest business book publishers.thought leadership.

Resources Mentioned:(thought leadership)

  • Audible – Get a FREE Audiobook & 30-Day Trial if you’re not currently a member!
  • Align – Adam’s small business resource

Named one of “America’s Coolest Entrepreneurs” by Inc. magazine, Adam is a seven-time author, keynote speaker and CEO of Advantage Media Group|ForbesBooks, one of the largest business book publishers.thought leadership.

Resources Mentioned:(thought leadership)

  • Audible – Get a FREE Audiobook & 30-Day Trial if you’re not currently a member!
  • Align – Adam’s small business resource

Named one of “America’s Coolest Entrepreneurs” by Inc. magazine, Adam is a seven-time author, keynote speaker and CEO of Advantage Media Group|ForbesBooks, one of the largest business book publishers.thought leadership.

Resources Mentioned:(thought leadership)

  • Audible – Get a FREE Audiobook & 30-Day Trial if you’re not currently a member!
  • Align – Adam’s small business resource

Named one of “America’s Coolest Entrepreneurs” by Inc. magazine, Adam is a seven-time author, keynote speaker and CEO of Advantage Media Group|ForbesBooks, one of the largest business book publishers.thought leadership.

Resources Mentioned:(thought leadership)

  • Audible – Get a FREE Audiobook & 30-Day Trial if you’re not currently a member!
  • Align – Adam’s small business resource

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